February 20, 2017

Creativity in all aspects of your buisness, our Business Club theme this March

How to cultivate a creative mindset to grow all aspects of your business .
We often think of creativity only in relation to what we perceive as the “Creative Arts”. In other words, we think that being creative is only for people who pursue creative careers such as authors, artists, actors or musicians.

This is not true. We are all creative, simply by virtue of being human. And embracing your creativity will enhance your quality of life and make you a better businessperson.
Approaching challenges within your business in creative ways can be hugely helpful in getting a different perspective and being able to overcome challenges. In this presentation, Liesl van der Hoven will share her own story of how she realised she had to approach ALL aspects of her business with a creative mindset. She will also equip you with tools that you will be able to use to get your creative juices flowing in any area of your business and life.

Liesl van der Hoven has made it her mission to create toys and decor that are beautiful to look at, stimulating to creative young minds and safe and robust enough for children to play with. Her products are sold and shipped all over the world from her online shop called Fairy Caravan.
Every single Fairy Caravan product starts off as one of Liesl’s hand-drawn illustrations on paper. Her illustrations are then printed on fabric and turned into three-dimensional toys and dolls – characters that can become ‘real’ for children. Liesl also writes stories about each character she creates. She believes that these stories help children to form an emotional connection with the characters.

Liesl has a Master’s degree in Philosophy from Stellenbosch University and has also studied Graphic Design and completed several courses in children’s book illustration.
She firmly believes that all humans are creative and that we need to nurture this quality – especially in children – as we need creativity to navigate the ever-changing world we live in.