Exciting news as we launch our annual horse racing themed sales campaign in Spar and Tops at Spar stores in the Western Cape with KZN and the Garden Route to follow soon! Backing the Best celebrates our premiere range of wines, all named after famous race horses who’ve touched our lives through the years.
The participating wines are: Sarabande Sauvignon Blanc Reserve. Luna de Miel Chardonnay Reserve, Minelli Pinot Noir Reserve, Dominion Royale Shiraz Reserve and Baccarat, our flagship Bordeau-styled Red blend. (For more about the wines, visit the wine page on this website)
Designed around a retro 20’s look, the black and gold campaign is highlighted with touches of white and starts off with our neck tags on the bottles in-store where clients are invited to enter via our mobi- or microsite, www.backingthebest.co.za.
On the site, your chosen wine comes alive as every vote for that wine, pushes it forward, just like in a real horse race. In the end, the wine that is ahead ensures an entry into the big draw to win great prizes like a Samsung Wine Cooler and various sizes of Vinowalls + premiere range wines to fill it!
As we don’t want to forget our exciting Fillies Guineas race day which takes place on Sat, 7/12 at Kenilworth, punters can enter for tickets and a day at the races as well via the site. Just follow the prompts.
Like Avontuur Estate on facebook and twitter and follow us to keep updated with all the action on the campaign.